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Amy Leff: Featured in VoyageATL

Meet Amy Leff of Throwing Stars Jewelry in Sandy Springs - Read the VoyageATL article

Today we’d like to introduce you to Amy Leff.

Thanks for sharing your story with us Amy. So, let’s start at the beginning and we can move on from there. I’m not sure if it’s my maiden name… Goldschmitt, aka gold-smith? Or whether it’s as simple as jewelry is pretty and I want to make it. Whatever the case may be, jewelry is who I am. It’s not a “job,” it’s part of me. My jewelry love affair started in 2001. I was going through the process of making a lot of changes… new friends, new job; I had a new lease on life. I wrote, “Throwing Stars,” a poem about taking chances and making big changes and pressed the “do-over” button.

I started with beading to keep my mind busy after my day job finished. My first selling experience was at a weekend Farmers Market outside of Vail. There were enough interest, excitement, and encouragement for me to pursue this full time. Thank goodness for my ego and being somewhat naive. It was the perfect storm for me to forge forward and establish Throwing Stars Jewelry. Seventeen years later my Studio is very busy, my website is rockin’ and I’m in roughly 40 boutiques across the country.

Through the years my jewelry has developed a core aesthetic. My designs are perfectly imperfect as they are handcrafted. They have a dainty yet edgy vibe. I favor contrasts, so you will see a lot of mixed metals, hammering, twisting, and options for layering. There is always something new!